Matchlink Web Dating

Online dating is growing exponentially: In 2005, over 750 million dollars were spent by singles on dating services. Currently there are 84 million singles in the United States, and that number is expected to grow to 50% of the population by 2007. And there are a number of companies trying to get in on the action. MatchLink Web was created with a vision of using a private-label web dating product for media companies to generate non-traditional revenue through their audience. To the consumer, the online dating product appears as if it is the affiliate’s own, and instantly gains credibility and consumer affinity.

As the media companies benefit by offering their own branded product to their customer base and by attracting traffic to their web sites – and benefit from the revenue share -- their customers benefit by meeting people with like interests.

Spark recognizes that each affiliate by itself may not obtain the critical mass within its own customer base. One common database behind the scenes was designed to store all members, which not only helps create and sustain the critical mass but also offers the member maximum flexibility in their dating needs.

Check out the MatchLink Singles Network by clicking here.